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Problem Statement
Covid-19 pandemic placed an enormous impact on businesses, such as minority and women-owned small businesses (MWSBs) in the areas of Providence (RI), Boston (MA), and Portland(ME). The greater Boston area became the third-worst metropolitan area in terms of small businesses’ lost revenue due to COVID-19.
Role
UX Research
Persona Creation
Competitive Analysis
Website Audit
Prototyping
UI Design
Type & Timeline
2 months
Product Design
User Research
UI/UX
Tools
Team
Adobe XD
Google Material Design,
Google Presentation
Samruddhi More
Devanshi Thakkar
Subomi Okeowo
Yingbo Liu
Qburst
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Is the entrepreneurship program only centered around Covid?
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Are there any requirements for being accepted as a fellow?
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How do you determine people who have been affected by COVID-19?
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How does NEU determine who will be selected for the Fellow program?
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Can we get brand guidelines of Northeastern University?
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How are small businesses expected to reach out to you for any assistance?
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How do you determine people who have been affected by COVID-19?
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How does this program provide assistance for specific businesses?
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Does the fellowship program have a practical experience?
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Would the XN team be giving funds to the small businesses?
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What kind of career resilience workshop programs would take place during the fellowship program?
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What are the criteria for the program?
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Is there any competition in the market for our product?
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Would the goal convert fellows into degree programs ?
Research
“Boston is the startup capital of the East Coast and has more fast-growing startups per capita than any other East Coast city ”
Source: Growjo
“Nationally, the rate of new entrepreneurs in 2020 was 0.38 percent, meaning that an average of 380 out of every 100,000 adults became new entrepreneurs in a given month.”
Source: Kauffman
“The number of working business owners plummeted from 15 million in February 2020 to 11.7 million in April 2020.”
Source: National Bureau of Economic Research
"Companies are helmed by Black or Hispanic owners were more likely to be classified at-risk during Covi-19.”
Source: McKinsey & Company
Northeastern University Analysis
Comparative Analysis
Entrepreneur Persona 1
Entrepreneur Persona 2
Persona
Style Guide:
Small Business Page
Small Business Page Timeline
Wireframe: User Portal
Home Page
Experience Page
Event Page
Small Business Page Eligibility
About Us Page
Supplier Diversity Page
IE Fellowship Page
Wireframe: Admin Portal
Request Page: Card view
Request Form page
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Faculty Page - card view
Request Page -Table view
Inbox page
Faculty Page - list view
Zoom page
Design Mockup
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